CONVERSIONS STRATEGIES FOR RESORTS


ROD Resorts joins ROD Offices, ROD Private Equity, ROD Sport Spaces, and ROD Senior and ROD Hotel to form a wavelength on getting the most desirable judgment on a profitable conversion. The resort industry is continuously growing and evolving, and so are the hospitality and tourism policies and repurposing methodologies. ROD Resorts and ROD Hotels assist our clients to turn unprofitable land and real estate portfolios into investments that are will fill a gap in the market that’s caused by factors such as the pandemic, economic crashes and so on.


A traditional resort is often transformed into a residential facility (and vice versa), a senior home or even an outdoor sports facility.

The stakeholders are always looking to reduce capital costs and streamline operations and delivery flows are prone to stay competitive and achieve the best performance.

Such instances have to be taken seriously, through insightful planning, and rigorous management, different scenarios can be identified for future repurposing.

Aerial photo of a construction site

Cross-functional specialists

ROD Resorts and ROD Hotels team has a long track record of repurposing resorts to anticipate and embrace the new trends, and further the growth performance to the next level. The team follows a methodical approach that combines a relevant and updated understanding of the parking industry’s whole value chain, market economic insights, and new strategic policies to refine future scenarios, and recommend the optimal transformation for its client’s resort and hotel assets.

To this end, from the earliest stages of building a holiday resort project, ROD Resort emphasizes to construct flexible strategies in order to be able to conduct smooth transformations and adapt to the market.


EXAMPLES OF SUCCESSFUL CONVERSION STRATEGIES IN ADVERSE SITUATIONS 

An indoor sports facility


Following an unthinkable drop in demand because of the pandemic resulting in low turnover, the resort was repurposed to be an outdoor sports facility that began generating returns.

The holding company has only gained in terms of added value and improved its economic position by serving a market need.

modern indoor blue  tennis court

Resort to a residential unit


Due to a low density in terms of the catchment area, a 5-star resort has seen its revenue decreasing drastically.

To take advantage of the shortage, the resort has been turned into luxurious multifamily apartments, the outdoor space served as gardens and running/play area for families with kids, and the business model has augmented its working capital.

Westin Los Cabos Resort Villas & Spa
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